The Elders launched a worldwide open letter urging leaders to act with greater foresight in response to climate breakdown, conflict and systemic risk.
I led narrative development and campaign strategy along colleagues at Greenhouse, shaping the framing of the intervention and overseeing integrated communications across media, film and digital. Working closely with The Elders’ team, I helped ensure the tone balanced urgency with credibility and that high-profile supporters reinforced the message.
The campaign mobilised thousands of influential signatories and achieved broad international reach.
