Ahead of biodiversity negotiations, OECD-commissioned research revealed that at least $1.8 trillion annually is spent on subsidies harming nature. The challenge was to convert complex economic data into a clear, persuasive narrative.
I led communications strategy at Greenhouse, working closely with researchers and partners to maintain rigour while sharpening the story for policymakers, business audiences and media. This included developing the messaging framework and guiding press and influencer engagement.
The launch generated extensive international coverage and elevated subsidy reform within global biodiversity discussions.
